Thursday
Aug042011
Calculating the cost and benefit of a CRM
Thursday, August 4, 2011 at 2:00PM The real challenge is focusing on the return on the CRM investment. Whether Cloud or Premise based, we see so many companies who fail to fully implement the potential benefits of the solution. They frequently fail to plan, customise and train on the role the CRM system can play in their organization. Usage requirements are not defined, usage is not mandatory and is not measured. Poor implementation is by far the costliest factor in any CRM program.
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Tim Mayneord | Comments Off | 
